CHANEL reveals its new ad campaign for CHANCE EAU VIVE, the latest in the line of CHANCE fragrances, CHANCE EAU VIVE is the first interpretation created by perfumer Olivier Polge with the CHANEL Fragrance Laboratory.. Pursuing his long-standing collaboration with the House, Jean-Paul Goude has once again used his remarkable creativity and imagination to enrich the fresh and playful world of CHANCE with his touch of fantasy and talent for allegory. To celebrate the arrival of this new fragrance to the CHANCE family, Jean-Paul Goude imagined the story of a bold and strong- willed young woman who wants to be on the CHANCE girls’ team. Looking for fun, friendship and a good challenge, she has to prove that she too can take her chance and win. The scene takes place in an imaginary bowling alley. A young woman grabs a bottle of CHANCE EAU VIVE, and throws it down the lane before the astonished eyes of the other three, who are equally determined to win. Strike! She succeeds and celebrates her win. The four women then take another chance, all together: the group has welcomed its newest member.
CHANCE EAU VIVE is a concentration of energy that overflows from the very first second. Grapefruit, already found in the first CHANCE fragrance, brings a surprising touch of bitterness. Habitually short-lived, here it settles on the skin and seems to pulse with a grapefruit-blood orange accord. Citrus fruits immediately set the fragrance’s fresh and energetic tone. Gradually, one discovers jasmine and white musks, which play a key role in the CHANCE family, before the scent of fresh vetiver takes hold of a cedar-iris accord, like a distant echo of the grapefruit. CHANCE EAU VIVE sweeps you up in a burst, revitalizes and sparks desire. For if chance won’t come to you, then you must simply go find your chance…
