In celebration of the launch of the new Puma ‘FIERCE’ sneaker collection, Puma and Jay Strut teamed up to share and showcase how the cool and fashion forward city kid, showcases their ‘FIERCE’. Jay Strut organically integrated 3 pairs of the sleek and modern Puma ‘Fierce’ sneakers into three fashion meets street style looks at three unique and urban locations around the ever so cool city of Toronto. This pairing showcased the new Puma ‘FIERCE” sneakers in their element with one of the coolest cities in the world as their backdrop. See more HERE