During New York Fashion Week, Jay Strut, integrated key ADIDAS essentials, from classic trainers to the iconic three stripe sweat pants into his overall fashion week experience. He organically styled these pieces into his daily looks giving them the prime presence in a majority of social media posts throughout the duration of New York Fashion Week. Jay Strut, created unique content featuring ADIDAS product in New York while also attending exclusive ADIDAS events in New York for New York Fashion Week