VERSACE Fall/Winter 2015

Versace is proud to debut its advertising campaign for Fall/Winter 2015, with fresh attitude that is iconic Versace to the core. The women’s campaign stars Karlie Kloss, Caroline Trentini and Lexi Boling, bringing together the strong and sophisticated side of Versace with the provocative and revolutionary. Primary colours dominate, alongside the introduction of #GREEK, the new Versace motif. The letters of VERSACE playfully decorate clothing, as if remixed by a DJ. The images were shot by Mert Alas & Marcus Piggott under the artistic direction of Donatella Versace, with the models on scaffolding to echo the FW15 catwalk backdrop. “My new campaign is pure Versace, remixed and revolutionised. The power of colour, cut and the new #GREEK motif speak for themselves.” Donatella Versace

Credits: Photo by Mert and Marcus

Art Direction: Giovanni Bianco

Hair: Shay Ashual

Make Up: Lucia Pieroni

Women’s Campaign Talents: Karlie Kloss, Caroline Trentini, Lexi Boling

Stylist Women: Jacob Kjeldgaard

Men’s Campaign Talents: River Viiperi, Oliver Stummvoll, Alessio Pozzi

Stylist Men: David Bradshaw

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